Men’s Expert Vita Lift Anti-Wrinkle & Firming Moisturizer is for men who are 40 years old or older, and are concerned about wrinkles, sagging skin, or loss of firmness. Fortified Pro-Retinol A, a form of Vitamin A, helps reduce wrinkles and sagging skin while firming up your face and neck. Active Defense System (ADS) is our patented system that protects your skin against irritation, so you are less likely to get redness, burning, or tightness.